ADVERTISING/POSTAL HISTORY - GENERAL ELECTRIC AD ETR-1057-2 ON UX38

Description

This is a "stock item" and I use a "stock scan" for identification purposes.  The quality of the stamp or cover you receive will match (or exceed!) the written description, though it may look slightly different from the item in the scan.
ADVERTISING/POSTAL HISTORY - GENERAL ELECTRIC AD ETR-1057-2 ON UX38
ADVERTISING/POSTAL HISTORY - GENERAL ELECTRIC AD ETR-1057-2 ON UX38
In 1958, General Electric found themselves sitting on 750,000 2c UX38 Postal Cards with Illustrated Advertisements on the back, ready for an upcoming mailing.... when the Postcard rate increased from 2c to 3c.  Ouch!
Plan A would be to hire some people to add 1c stamps to all 750,000 cards.
Plan B would be to get the U.S.P.O.D. to re-value the cards, officially.
Fortunately for us all, Plan B was put into effect.
750,000 UX47 "G.E. CARDS" were created.  Most were commercially used, discarded, never recovered into Philatelic channels.
As I understand it, NOT EVERY UX38 was surcharged.  A few didn't make it.  Very few. These ads, on UX38s, are scarcer than they are on UX47s.
This card and the next few lots are from the collection of Bradley Horton.  A well-known major collector of U.S. Postal Stationery, he had contacts, and he managed to acquire a few of these for his collection.
Excellent condition.
WARNING: This card is a UX38, not a UX47.
I'm a dinosaur on the internet, making my customers happy the old-fashioned way, just as I've done thru the mail since 1971.
SATISFACTION is ALWAYS  GUARANTEED!
As an ASDA member I stand behind what I sell.  Any item I fail to properly describe may be returned within 7 days for a full refund, plus shipping costs.
N.Y. STATE residents must pay the Sales Tax of the County in which they live.
EBAY currently collects Sales Tax for 30+ states, as well as NY.
OVERSEAS CUSTOMERS, please don't ask me to misrepresent the value of your order so you can avoid import fees or the V.A.T..
ALL SMALL, "FLAT" SHIPMENTS -
stamps, Cinderella Items, Postal Stationery,
Postal Histor
y and First Dav Covers - will be shipped in a
Calumet
hard cardboard mailer.  (See the scan at the right.)  This mailer offers much greater protection than bubble wrap, and is only a little heavier and more costly to ship.
Larger items will be shipped in corrugated mailers.
If you buy several lots, the shipping charges will be reduced.  See the
WHITE PRINT
above for details.
U.S. SHIPPING CHARGES
for this item are .00 for a USPS First Class Package.  Insurance is FREE.
WORLDWIDE SHIPPING CHARGES
for this item are roughly:
.00 for an International First Class Package to Canada
.00
for an International First Class Package to Mexico
.00
for an International First Class Package
to the rest of the world.
A FINAL WORD - ABOUT MY SCANS:
What you get will be BETTER than what you see!
Computer scans often show darker or lighter areas which aren't on the actual item, and the larger the object to be scanned, the more areas will be affected.
Plus, I scan using a "cover sheet" to hold the item in place, and the plastic cover can creates glare.
And, I often use shortcuts because I just don't have the time to scan every item I sell; I sometimes have to recycle an old scan to illustrate a new item.
ALWAYS GO WITH THE DESCRIPTION!
Your item may look a LITTLE different from the scan, but it will match the description 100%.....and it will ALWAYS be a top-quality item.
My feedback on EBAY speaks for itself.
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